Digital experts recommendations

Technology insights? C-suite policy makers, does your sales team feel overwhelming near-term quota pressure? The right approach to training – whatever that means in your organization – is worthless if your sales staff are unable to mentally engage due to short-term pressures. Mandatory webinar training delivers ZERO benefits if your sales staff are all checking email and following up with customers on their 2nd screen during the session. I’m a big believer in face-to-face training, (possibly even 1-on-1 uber-tailored training depending on the economics), but even those approaches can fail if their focus is so set on this month or quarter that they can’t spend mental energy envisioning a better way to operate long-term.

Like many CEO responsibilities, the key is to put the right team in place – whether permanent employees or outside partners. But how can a CEO without technical security expertise know whether their security team and program protect them in every way they should? How can a modern-day CEO sleep at night when considering information security? Our team of expert C-level consultants has consolidated this list of main components which should be included in an effective information security program. A summary list of this kind is, of course, no replacement for deep research nor any insurance that protections put in place will function as intended. But for CEOs wanting to get some sleep at night, it does at least provide fodder for a good conversation with your CIO and CISO…

Over 90% of companies with dedicated sales teams have licensed a CRM system, and yet far fewer of these companies believe their CRMs are strategic in their impact to the top and bottom lines. Quora got double-digits responses to the question “Why do salespeople hate CRM?” “Why do salespeople love CRM?” had not been posted as a question as of the time of this writing. Why is it so challenging to get sales teams to use CRM systems? Contrary to some other commentators on this topic, I don’t believe the problem of low CRM adoption is due mainly to the systems being overly complex, or salespeople having limited grasp of software generally. Don’t get me wrong; some CRMs are no doubt too complex, designed by techies without sufficient input from real sales teams, etc. There are over 300 different CRM systems in the market today, and no doubt some are poorly designed.

Every business should want to have an IT consultant! Some technical issues or crisis may be too overwhelming for an internal IT department to solve. Sometimes, hackers breach the systems in a way that internal experts cannot reverse or contain the damage. Natural disasters such as floods or fires may affect technology in a way that only experts can resolve. In such cases, a business cannot avoid hiring experts to restore normalcy and prevent a similar crisis in the future. See more details at https://innovationvista.com/consultants/.

An advice every CEO should know about cybersecurity: Achieving information security compliance with one or more government regulatory standards for information security (i.e. ISO 27001, NIST 800-171, HIPAA, NYDFS, etc.) is good, but not sufficient to ensure real cybersecurity. It is vital that CEOs establish the appropriate cybersecurity “tone at the top” for their respective organization, regarding the importance of information security and how cybersecurity is everyone’s shared responsibility in a truly digital world. Establishing an organizational “culture of cybersecurity” has proven to be one of the best defenses against cyber adversaries. It is the people, not the technology, which can either be an organization’s greatest defense, or its weakest link against a cyber-attack.

We target our services at midsize companies. If you’re a company of this size (< $5B in annual sales), you will not likely see engagement with senior consultants or receive quality staff assigned from one of the Big 4 or Big 3. For each engagement we seek the best consultant match based on the client’s situational needs and the consultant’s industry and leadership expertise. If this approach intrigues you, please contact us to setup an initial conversation.