Seo for lawyers by Cae marketing and consulting? CAE Marketing & Consulting is completely the opposite from those shady SEO companies. We look at your small business or medium-sized business as a partner, not a client. We want your Boca Raton business to be profitable year after year, because our goal is to keep you as a partner for years to come. Our Search Engine Optimization services work, they’re profitable, and we have the data and the clients to prove it.
One of the simplest ways to get a positive Google review is to ask for it. If you’re in contact with local customers that are satisfied with your services, generally they will be more than happy to leave your business a positive review. Actively seeking out Google reviews is an effective yet easy way to improve your local SEO. Google My Business is one of the most underrated local SEO tools available to businesses. If you haven’t claimed your GMB listing, you’re missing out on enormous local and industry search potential. Furthermore, updating and optimising your listing; utilising GMB to its full potential allows your business to flourish with Google’s help and guidance.
With more and more customers going online, looking for the best products or services near them, they are more likely to engage with the business they searched for within a day. To get maximum visibility, your business should be at the top of the list when someone queries for the product or service you offer. But getting on to the top of local search results is not that easy, especially after Google changed their local pack to the new 3-pack listings, like that of the above image.
Local SEO is an ideal way to promote your business’ visibility on location-based searches. It helps your business get found online by local prospects. This type of SEO becomes exceptionally important if you have a business that provides a service in a specific locality. According to HubSpot, 72% of people who did a local search visited a store within 5 miles. It shows how effective local SEO is.
Keywords with a high intent are described as words that could have a strong possibility of leading to a successful sale or qualified lead. Finding these keywords often involves the use of keyword research tools such as WordStream, Google Keyword Planner and Keyword Tool and SEMrush. These services are great starting points for finding the right keywords to use for maximum local SEO visibility and optimization, but will also show you the congested keywords that are best avoided due to well-established websites that will be difficult to overcome on the search rankings. See more information at https://www.caemarketing.com/law-firm-seo-7-tried-true-seo-tactics-for-attorneys/.
It used to be that people found local businesses through the printed Yellow Pages directory (to our surprise, they still exist, lol). But in the 21st century, online directories have become the ubiquitous norm. We’ve all used Yelp to find good eats, and there are hundreds more online directories these days. These directories are termed “citations” in the SEO world and are said to account for >10% of local ranking factors. So you definitely want to be listed in as many of these as possible, and more importantly, to be accurately listed in each citation.
Another pointer for business growth and outreach is using virtual tours to give a video-centric view of the location of your home business, as well as talking about your products and services. Virtual tours are particularly useful if you are a restaurant that happens to be a tourist stop-over point. A listing on Google My Business is proof that Google will easily find your business. By putting your site online, you can easily be noticed by prospects within your proximity. SEO is particularly crucial in optimizing your business as per the location and will help you rank faster on any local searches. You can also get listed in the Bing version of Google My Business, which is the Bing Places for Business, which helps in improving your discoverability.
Here are some general tips for keeping your pages fast: Use a CDN. Most sites live on one server in one location. So, for some visitors, data has to travel long distances before it appears in their browser. This is slow. CDNs solve this by copying critical resources like images to a network of servers around the globe so that resources are always loaded locally. Compress images. Image files are big, which makes them load slowly. Compressing images decreases the file size, which makes them faster to load. You just need to balance size with quality. Use lazy-loading. Lazy-loading defers the loading of offscreen resources until you need them. This means that the browser doesn’t need to load all of the images on a page before it’s usable. Use an optimized theme. Choose a well-optimized website theme with efficient code. Run the theme demo through Google’s Pagespeed Insights tool to check. Find more info at here.