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Managing Costs. Many SMB leaders have been taking a careful look at their costs during the pandemic, and some were even surprised by areas of their business that had become bloated. Leaders can minimize surprises like those by more regularly assessing changing external and internal risks and opportunities brought about by the pandemic, and realigning their resources around those factors. By maintaining strong financial discipline, leaders can be better prepared for the unpredictable. When leaders operate a lean business, they free up resources to invest in innovation that can lead to new growth.

While navigating our new normal, you and your company will invariably want to explore new strategies to support your hiring process. We’ve pulled together a list of a few of our favorite out-of-the-box recruiting tactics. Focus on Content Creation- during this time, you may find yourself with a more flexible schedule. Commit to creating as much original content as you can, and share, share, share it! Focusing on content about recruiting and hiring, interview tips, and related topics will be especially effective.

Project which functions will no longer be needed and which will have to be adjusted, as well as what new functions will arise in this new economic climate. Assess how current staff can be retained and retrained in this new structure. Determine what openings exist after evaluating the current state of staff and functions. Factor in business continuity and redundancy needs when assessing workflows and staffing needs. Look for candidates who have worked successfully in virtual environments. All other qualifications being equal, the candidate who has worked in a remote capacity could assimilate faster. Look for candidates who are familiar with multiple virtual business platforms, such as Microsoft Teams, Slack, Zoom, Asana, Trello, proprietary VPNs, and CRMs of all kinds.

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