Local search engine optimization services Manchester, UK with Seoconsultant.Agency: The short snippets of text that you see on top of Google’s search results are called Featured Snippets. They are special because of where they appear in your search results. Any marketer worth his or her salt would want to have their content appear as a featured snippet. The featured snippet could be in the form of definitions, tables, lists or steps. Also referred to as “Position #0”, it is placed even above the number 1 result on Google’s search results. For a website visitor, featured snippets are great because they get a glimpse of the information without having to check out all the other search results. For the business whose site is featured, it will give them a lot of exposure, make them look credible — all of this without spending a single penny on ads. See additional info at https://seoconsultant.agency/national-seo-services/.
Why Local SEO matter? Local SEO helps people to easily find your local business online. It helps your business to become highly visible online, and rank high in local SERPs making it easier for customers to find you. What is the future of local search marketing? With more and more people using smartphones, iPads, etc., and voice search usage on the rise, the future lies in local mobile marketing. Having an SEO-compliant website and a strong local SEO strategy will get your website on to Google’s local listing pack.
So, when creating a website, choose a mobile-friendly design only. Responsiveness should be top on your list when looking for a mobile-friendly website design. Remember, a mobile-friendly website is accessible from all devices, no matter what the size of their screens is. In 2019, Google started mobile-first indexing for all the new websites. Since most people now make Google search using their mobile device, Googlebot started crawling and indexing pages with the smartphone agent.
Readers trust online reviews more than ever today (see our post on 4 Ways User Reviews Impact Your Search Results). That’s why a well-written, somewhat lengthy positive review is gold for any business owner. Reviews make a significant impact on local SEO, whether it be directly on a website, or listed in connection to a Google My Business listing. It’s frustrating and tedious to encourage satisfied customers to leave positive reviews, but worth it in the end. Once reviews start coming in, others are naturally encouraged to write their own.
Local SEO is a powerful lead generator for small and medium business. In 2020, 97% of customers search online for a local business. Local search statistics reveal that 54% consumers do this at least once a month, while 12% search for a local business every day. From that search, 72% of people will visit a store within 8km of where they are. Whether you’re an independent small business, a service-based business, or a local business without a storefront, local SEO is the key to driving more people to your store.
As an example: Our affordable SEO service will run on average $1,500/month. This may include; landing page optimization, content management, title tags and description optimization, and a few more SEO gems. Meanwhile, the $99 cheap SEO packages will likely just send cheap, untargeted traffic to your website. In a best-case scenario, these cheap SEO packages will yield you no return. In a worst-case scenario, they will leave your website penalized by Google, your rankings will take a huge tumble, and your website will likely disappear from Google.
A website can get a lot of traffic with little or no conversion, which means that the site has not been well optimized and is getting a lot of bad traffic. By rightly optimizing your business with regards to your location, you get quality traffic that can be easily converted, resulting in sales revenue. Consumers increasingly engage in more individualized searches; the local SEO helps you optimize your site effectively to capitalize on such dimensions. It is essential to know that Google loves personalized searches, too. Hence it can be a definite pointer to reaching more customers. Such kinds of search results may be more localized, befitting your local SEO strategy.
I often come across websites that aren’t set up correctly. Are the goals defined? Is organic traffic getting credit for leads and sales? Google Tag Manager lets you understand how often your organic traffic led to PDF downloads or how many times organic search visitors followed website links to email addresses like info@ and sales@. Google Search Console indicates whether Google has reached your key pages (and details other technical data). If Google isn’t getting to your pages, revisit your internal link strategy. You also should find ways to link to those undiscovered pages or sections from popular website pages. Too often, marketers crank out pages, “optimize” them, and never return. While you probably can’t do it for every page, make time to optimize essential pages and any pages close to ranking on the first page of Google search results. Find additional information on seoconsultant.agency.