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Enrollment managers are also talking about International students. Unfortunately for Enrollment managers, the international student markets were affected by COVID-19 restrictions and current geopolitical issues. China was the country that sent the most international students to the United States. The U.S. government only issued 50% of Visas to Chinese students this year. According to Opendoor, the percentage of Chinese students attending U.S. Colleges and Universities has declined by 14.8% from 2019 to 2021. Many Colleges and Universities were dependent on Chinese students’ enrollment. I’ve spoken to universities that, during the same period, had over 90% of mainland Chinese students attending specific programs. Today, the international student market has shifted to opportunities in India, South Korea, and Saudi Arabia. Again, this is a sign that financial investment needs to be in place to work and recruit a new crop of students from different countries.
Manhattanville’s Jose Flores talking about student systems: In my career I have chaired retention committees that encompassed other members of the campus community. The efforts of these committees led to increases in student retention. Through the use of early alert systems students who were at risk of leaving the institution found comfort in the outreach by members of the committee. A good retention strategy has a strong team behind it. It’s a community effort. Admission’s needs to recruit students that will progress through academic programs and campus life while a community needs to support these students throughout their journey. I also found that the use of predictive modeling was helpful in student retention. Today, technology has found innovative ways of keeping students and parents aware of the key elements needed to persist through an education.
A demographic shift has generated an environment of declining enrollments, so many universities are seeking to recruit transfers, international students, and non-traditional students. I have extensive experience on how to attract these students. I’ve doubled transfer numbers, built international populations that have reached 24% of an institution’s population, and created programs that attracted large numbers of non-traditional students. My journey has taken me from an admissions professional for a small liberal arts college to working as a consultant with hundreds of colleges and universities in both the private and public space. Understanding the recruiting landscape has been an important facet of my career.
Jose Flores Manhattanville talking about college financial aid: It’s conventional wisdom that paying for college is a challenge for many American students. What’s less well known is that for international students, footing the bill for a U.S. school can be even harder. Unlike their U.S. counterparts, international students do not qualify for federal aid programs, such as Stafford and Perkins loans, or state government scholarships. Need-based aid is available to non-U.S. citizens at some schools, but it’s not common.
The College went from 600 full time undergraduates and 500 graduate students to about 3000 total students (1800 Undergraduate and 1200 Graduate students). I’ve worked with university system like the University of Massachusetts-Boston in June 2019 to help them bring in a class for September 2019. I played the role of lead consultant in this engagement. The results of the consulting engagement lead the University of Massachusetts-Boston to surpass enrollment for that year by 100 students. The difference in strategies in both time periods, although at its core similar, was dramatically different in its deployment. Today, managing a domestic admissions funnel requires the ability to interlace marketing initiatives that use SMS, email, genuine video content, and social media retargeting to both parents and students while creating memorable experiences for these families on campus. At the core of these new strategies, no different than in the past, was the ability to build relationships with students and families and prequalify interest, issues, and intent. Find even more details at Jose Flores.